Rafei, who is chief visual officer at Big Red Button, was the first employee to be hired at Naughty Dog and was responsible for co-art directing Uncharted: Drakes Fortune, as well as leading the visual development of PS2 series Jak & Daxter.
We at BRB share this long term vision, intending to grow the gaming market, both in terms of age and gender demographics, as well as in emotional appeal.Īrey, Big Red Buttons chief creative officer, has previously worked at the likes of EA, Activision and Ready at Dawn, and headed up or assisted in the development of a number of notable titles including Gex, Crash Bandicoot, Jak & Daxter and Uncharted. "Our commitment is to make not just fun, engaging and compelling games, but games that everyone can play, and everyone will want to play. Games are now the primary entertainment medium of the 21st Century," reads a post on the studio's website. Officially incorporated at the beginning of February, Big Red Button has six original IPs currently in concept development. Daniel Arey and art director Bob Rafei have established Big Red Button Entertainment, a new developer that intends "to become the United Artists of games.Īccording to its official website, the studios objective is "to create original character based intellectual properties for cross platform and cross media development."
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