In some cases, bringing titles to a first party distribution such as Ubisoft’s Uplay is a good idea. The thing is, they just started and they still have a long way to go to complete with Steam that has been around longer and has a lot of common store features which the competitors such as Epic Games do not, including a basic user reviews section. A lot of game developers think that making 100% profit of their own game is a much more preferable position. Due to this fact, many developers of the games have started introducing their own gaming platforms with the purpose to publish and sell their own titles on. They only collect 30% of the profit of the game, while their competitors make 70%. It is the thing that sets them apart from the other platforms. Steam keeps using the classic Steam business model, which a lot of gaming executives have called outdated.
What is the reason behind the decreasing popularity of Steam? It is the most favorite place to spread white supremacist ideology, among the other negative tropes. Among those issues, this platform has been noted as a breeding ground for extremists, as stated by the Anti-Defamation League or ADL. In recent years, this one has faced some unfortunate events that clearly did not benefit them, including the whole platform going down unexpectedly. It is kind of a trend for the developers to skip Steam. Being popular mostly for hosting the largest selection of esoteric indie games on the market, Steam has earned its highest numbers of users to date since the start of the pandemic quarantine. In 2019, they refused to release Tom Clancy’s The Division 2 on the same platform, even though everyone knows that Steam has been around for years and was considered as one of the leaders of PC gaming distribution. It is also not actually the first time for Ubisoft to skip the distribution network of Valve.
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